Traditional B2B campaigns often fall flat because the content is either too generic or skewed toward internal sales narratives. With our bespoke research service, we flip that on its head—delivering content that speaks directly to CIOs, IT Managers, and technical decision-makers seeking timely,neutral, and real-world insight.
Think: "Market Watch" reports tailored to their challenges, not just product push.
Designed to provide some of the 7–13 content touchpoints modern B2B buyers engage with before a sale.
By aligning content formats with funnel stages (e.g. intent signals, nurture reactivation, late-stage decision reinforcement), we:
Accelerate lead scoring and MQL conversion.
Enable sales teams to have more intelligent follow-ups based on behavioural data.
Increase occurrence rates of booked meetings (e.g. 94.2% from one vendor campaign) by setting proper expectations and pre-qualifying prospects with relevant content.
Prove ROI faster through more pipeline-ready leads and richerr eporting data (lead journey, intent source, content consumed).
Offer clients a true editorial-grade content engine without the budget strain of freelancers or in-house teams.
Fuse acts as a backend content + data partner, letting your team stay client-facing and strategic.
Our process includes real-time syncs between marketing, sales, andlead navigators—ensuring no opportunity is left behind.
As seen in one recent campaign for a blue-chip IT vendor, we identified 25 leads showing interest but not ready to book—perfect for nurture tracks instead of being lost.
Every lead is qualified with context (e.g. contract status, buying obstacles), enabling smarter conversations—not cold pitches.
We’d love to co-design a proof-of-concept campaign that blends Fuse’s content engine with yourCPL framework. Let’s test our editorial-first, insight-rich model against the status quo and measure which delivers better: